Product Designer · 8 years experience
I’m Ali, a product designer focused on enterprise tools, data-heavy interfaces and 0→1 SaaS. I turn ambiguous problems into simple, considered experiences people actually want to use.
Leading a full platform redesign that rebuilt trust with clients and investors, turning a stalling legaltech product into one that raised over £3M and grew from 150 to 1,000+ active users.
Rebuilding the Chart Analytics page inside Onclusive 360 so PR agencies can read, compare and set up media charts without friction.
Hornbill had never had a designer. Five products, dozens of developers, and no consistency between any of them. I was brought in to fix that, and to build the process and tools that would keep it fixed.
Vibe coded or built it through AI.
Eight years turning complex, ambiguous problems into products that feel obvious.
I’ve worked across enterprise SaaS, data platforms and early-stage products, leading design end to end, from research and strategy through to polished, shipped interfaces.
I care about clarity: removing friction, respecting people’s attention, and making powerful tools feel calm and approachable.