EnterpriseData UXResearch
Rebuilding Chart Analytics to stop PR teams leaving
Five companies merged onto one platform and the analytics page became slow and confusing, so PR agencies were moving to a competitor. I rebuilt how they read, compare and set up media charts, lifting usability 40% and cutting interaction time 37% in testing.
- Role
- Senior Product Designer (contract)
- Team
- PM, engineer, wider product team
- Timeline
- 2023
- Platform
- Web · Enterprise SaaS
- Problem
- After five companies merged into one platform, Chart Analytics was so slow and confusing that PR agencies were actively churning to a competitor.
- Outcome
- Usability up 40%, interaction time down 37% in testing, and the work fed a 59% growth in sales.
The outcome and results. Switch to Deep dive for the full process.
The outcome
- Usability scored 40% higher and time to set up and read a chart dropped 37% in testing.
- The work fed a 59% growth in sales for the product.
- Shipped a rebuilt Chart Analytics page plus new chart and date components contributed back to the design system.
- Directly addressed the friction that was pushing PR agencies to a competitor.
That’s the short version. There’s a lot more behind each decision.