SaaSProduct Strategy0→1Legal & HR
I led the platform redesign behind a £3M raise
A legaltech product had stalled since 2021 and investors had pulled back. I owned the redesign end to end and made the call to ship it in phases, turning each release into evidence for the round instead of betting everything on one relaunch. It helped secure a £3M raise and grew active users from 150 to 1,000+.
- Role
- Lead Product Designer (contract)
- Team
- CEO, CPO, engineering, sales
- Timeline
- Nov 2024 – Jun 2025
- Platform
- Web · B2B SaaS · Legal & HR
- Problem
- A 2021 legaltech product had stalled. Poor UX broke trust with law firms and clients, and investors had pulled back their backing.
- Outcome
- Helped unlock a £3M raise and grew active users from 150 to 1,000+.
The outcome and results. Switch to Deep dive for the full process.
The outcome
- Helped secure a raise of over £3M by giving investors a working product to show, not a roadmap.
- Grew active users from 150 to more than 1,000+.
- Cut roughly 80% of the platform's design debt with a shared component system.
- Presented the redesign directly to both clients and investors, with each phase shipping on schedule.
P.S. In 2026, Business Kitz brought me back for a four-week engagement to update the UI, which I designed and built using Claude Code. The redesigned homepage, document library and employee profile in this case study are from that work.
That’s the short version. There’s a lot more behind each decision.